OUR STORY

Founded by Kate Prince, Ancient + Brave is a mission-driven wellness brand with an award-winning range of collagen, supplements and functional blends.

Rooted in ancient wisdom and validated by science, our simple daily rituals support our community in nurturing whole body health.

Our products are crafted to restore what our bodies have always needed - so we can thrive in modern life.

As well as a B Corp, we are a member of 1% for the Planet, contributing 1%+ of all revenue to environmental and social causes and make additional donations through our Made By Brave Foundation - putting people and the planet at the heart of all we do.

Our mission

To blend ancient wisdom and modern innovation to nourish a brave life.

WISDOM

We deeply respect ancient practices, ingredients and the transformative power of simple daily rituals.

SCIENCE

We invest in clinical trials, consumer studies, and citizen science to deliver evidence based nutrition you can trust.

MOTHER NATURE

We craft our rituals responsibly, honouring the intrinsic link between the health of the planet and our wellbeing.

LIVING BRAVELY

Through nourishment, rest, community, nature and mindfulness, bravery flourishes - empowering us to live fully.

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We started as all good businesses do, by seeing the opportunity to do things differently. We are committed to putting people and the planet at the heart of our business, and as our community grows, so does our vision.
Kate Prince
Founder and CEO

Ranked as one of the UK’s fastest growing companies, we’ve assembled a dynamic team of innovators, nutritionists and creative minds and are committed to excellence, innovation and environmental responsibility.

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Everything we do, from products to education, is designed to help people reconnect with the foundations of health: nourishment, balance, and simple daily rituals that support life today
Jo Woodhurst (DipCNM, mBANT, CNHC)
Director of Nutrition & Education

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With over 20 years’ experience as a specialist in health, myself and the team have the powerful opportunity to create products that support both people and our planet.
Dr Jenna Macciochi (BsSc, PhD and Fellow of Higher Education)
Director of Science & Innovation

The Art of Living Bravely

Bravery is different for all of us. It is not just boldness nor the absence of fear, but the willingness to move with it. An attitude that shapes the choices we make and the extraordinary lives that follow.

But bravery, in all its forms, can only flourish when life is well held - where rest, nourishment, community, nature, and mindfulness are honoured. These are not indulgences but the foundations that support us. From here, bravery can rise, giving us the strength to live fully, and to look back knowing we did more than we thought we could.

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Ancient + Brave Values

WE ARE BRAVE

We approach wellness differently. We challenge category and cultural norms, strike out in new directions and support that same bravery in our community - through products, rituals and initiatives that ignite an inner fire. We partner with disruptors to drive change because bravery is contagious.
WE ARE CONNECTED

We design every ritual, initiative, and space to help people reconnect with themselves and each other to live well. Together, and with our community, we create space for shared insight and create supplements that nourish a brave life and support the body holistically.
WE LEAD WITH INTEGRITY

We are open, honest and transparent in everything we do - from how we treat each other to how we make our products. We continually improve the transparency of our supply chains, source responsibly, and use clean, high-quality ingredients for their proven benefits. Our role isn’t to be defined by culture but to challenge and direct it.
WE ARE INTENTIONAL

Together, we achieve more than any of us could alone. We move with purpose and take initiative when it matters most. We are entrepreneurial, solutions-driven and celebrate each other. We take ownership, learn fast from our mistakes and continually improve - building impact that lasts beyond us.